For years now, companies have looked to Google to give them an edge in their respective industries. So why is it so many of them fail?

In Brand Primacy, Cory Schmidt introduces a groundbreaking idea into the heart of the marketing world. Schmidt explains why Googling a business-related term delivers results of a vendor product, why brands create so much content, how brands convert with content, and how we got here. He does this under the umbrella of Brand Primacy, an idea he discovered and uses to consistently help companies completely revamp their SEO game.

The livelihood of many companies’ marketing success lives and dies based on its relation to Brand Primacy. Schmidt delivers a fascinating insight and foundational blueprint to take advantage of this powerful, exciting new idea.